All of my dog clothing is made in Auckland, and all of my fabrics are sourced here too – I’m completely New Zealand made, and that’s a really important part of the brand story for Mr. Soft Top. Making in Auckland means that I can have small, limited batches of clothing produced and that I am flexible enough to produce custom tops on request for those more uniquely shaped pups.
I have a fantastic group of semi-retired ladies who get together to work on creating my orders using local wool suppliers, and small batch producers of fabrics from around the country. These ladies have been friends for years, so I love the idea that my orders give them a good excuse to get together, have a cup of tea, catch up on each others news and connect – all as they are cutting and sewing my Mr Soft Tops clothing. It’s pretty special.