Getting to know Jayden in three quick questions:
What does the future of FTBG look like?
It is hard to see what the future looks like when we are in a state of creating change. We need to be prepared to pivot with new learning as we go. The future is more a state of mind in which we will see the idea of ‘waste’ completely eradicated out of the system, and the availability of products that contribute to our environment in a regenerative manner more easily accessible. We need to help humanity live more harmoniously with nature.
Did you have a lightbulb moment to start For The Better Good, or was it a gradual goal?
The original idea of providing essential products and packaging that were oil-free was the lightbulb moment. It came from the frustration of knowing that it was possible. However, the system and the holistic approach that For The Better Good offers was gradually developed over time, and as we came across holes in the current system.
What is your perception around the state of plastics?
The problem does not lie solely with ‘plastic’. If fully realised, plastic can be seen and used as a useful product in some areas of packaging. The problem is disconnection. Disconnection between the creators of products, users, collection operators and processing companies. Everyone is currently passing the baton, and financial gain is the main driver – not the environment. We need to focus attention on the disconnection that exists between the users knowledge and their understanding of where products come from and where they end up. If we were more connected to these products and their life-cycles, it would allow us to better understand how they should be used, and what to expect from the businesses manufacturing them.