When we set out on our Goose journey, we wanted to create something together that would challenge the norm, be fun and be freeing for people. I think that so far, our main impact with Goose Boards has been in inspiring and educating people. There have been so many people who come away from our conversations or workshops saying things like ‘I never thought that you could achieve a premium product out of waste!’, and ‘I wonder what other things I could make’. We are pretty pumped that our brand has empowered people to rethink what they can create. Through our upcycling of wood, there has been a bunch of waste diverted from landfill too – but in the scheme of things, this is very small. To us, it’s the change we can effect in people’s minds that will be able to multiply the positive effects of the upcycling benefits.
Goose began as a collaboration between two good mates. Doing business together has been fun, and it’s pretty awesome to have your buddy to bounce ideas around with. We’re pretty good at collaborating together now, and are starting to collaborate outside of ourselves too. To us, collaboration is a mutually beneficial exchange where everyone can show up with their strengths and create something great, challenge thinking and express creativity. As Goose grows and our network expands, we’re requiring different forms of energy. Some of the most important work comes from that creative and futuristic space where you have the chance to dream, imagine and create. Collaboration helps you access this space. The challenge is staying in this sweet spot and building on it to find that creative edge.
For us at Goose Boards, we reckon it’s a pretty exciting time to be alive. Social enterprises are on the rise – where people still want to make money, but not at the expense of the environment, people, excess, commercial gain. This development of a social conscience will inevitably mean a shift in values over time, and a shift in the products and markets that exist. People are awakening to a whole plethora of new ways to exist and do business, and are generally exhibiting a desire to be good too. It’s pretty great.
To us, imagination is key. Imagination should be taken seriously. We want to see people explore those creative inklings that stir inside them; just like we did, and slowly (or quickly) act on them and make things happen. We explored our imaginations and creativity, and now the Goose Boards brand seems to be taking us places, moreso than us trying to take it somewhere! It’s so beautiful to have a business and a brand that works its own magic. It’s great to let the Goose Boards brand be its own thing, and for it to allow us to do good things in return.