Have you found it easy to communicate with and educate your customers on the importance of your values?
We have found most of our customers share the same set of values, so it has been reasonably easy. They care about nutrition, how their food is grown, food miles and environmental and social issues. Locally grown quinoa is a fantastic food relative to these values, so it’s a perfect fit!
What does it mean for you to have your family grow up with an understanding of seed to plate?
In today’s processed world, for our kids to have a good understanding of where food comes from is very important. It connects them to nature, to the seasons, to teaching them patience and hard work. They understand what food should look like and about nutrition. It puts them in good stead to make future decisions about their diet and understand some of the effects of their choices.
How does the focus on sustainability with growing quinoa translate to your other farming activities?
Sustainability has always been a part of our sheep and beef farming as well. We have worked in collaboration with the Queen Elizabeth II Trust and the Taranaki Regional Council, fencing off and replanting areas of native bush as well as waterways on the farm. We have also planted marginal hill country and rotate crops for soil health. We try to have a careful and considered approach with whatever we are doing on the farm.