Pedro Flores
Pedro Flores
Pedro Flores
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Pedro Flores

Bolivia

Cherry cordial, white grape, tangerine

Regular price
$22.00
Sale price
$22.00
Regular price
Sold out
Unit price
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Pedro Flores & Sol de la Manana

Pedro Flores has been growing coffee in the colonia of Villa Rosario his whole life. His farm, El Mirador – the lookout – spreads across around two hectares of steep terrain near Caranavi, planted with Caturra, Catuaí, and Typica. Like many families in the region, Pedro inherited his land young and spent years selling his coffee at the local market, where prices were low and reliability lower. That changed when he joined Sol de la Mañana in 2014. Before the programme, his yields had fallen to fewer than six bags per hectare. Today he's achieving around 30 – a fivefold increase that's transformed the economics of his farm entirely.

Sol de la Mañana – morning sun – was established by the Rodriguez family and their exporting company Agricafe after a group of local producers approached them asking for support. What began with just ten smallholders has grown to over 100 farms across Caranavi. The programme functions as a structured school for producers, with a curriculum covering nursery management, plant nutrition, selective harvesting, disease prevention, and financial planning. Crucially, it's backed by the Rodriguez family's own farms, which serve as working demonstrations of everything they teach. Producers who complete the programme receive 70% of the price their coffee sells for – so when quality improves, they feel it directly. It's precisely that kind of economics that keeps producers like Pedro growing coffee rather than switching to other crops, and it's why Sol de la Mañana has become one of the most important initiatives in Bolivian specialty coffee.