Pride, for us at Ozone, is always a moment to come together, to celebrate community, visibility, and the many ways people connect with one another.
This year, we’re proud to introduce our 2026 Pride coffee in collaboration with London-based artist YORGOS, whose work centres on human connection, emotion, and bold visual simplicity. His approach felt like a natural fit, not just for a coffee label, but for the spirit of Pride itself.
For YORGOS, the starting point was clear. He wanted to create something that felt warm, celebratory, and human.
The final artwork does that exactly. Two mirrored faces sit side by side, connected through shared presence. Above them, a rainbow arcs overhead, offering not just colour, but something that feels protective and caring.
For YORGOS, that rainbow carries more than celebration. It speaks to resilience, support, and hope, which feels like a pretty honest reflection of what Pride means right now.
That sense of connection runs through everything in the piece. It’s simple, but intentional. Whether you're noticing it for the first time or seeing it as part of your morning routine, it's the kind of image that earns a second look.
This year's coffee brings a bit of that same comfort.
Sourced from Brazil’s Sul de Minas region, the coffee comes from Fazenda Cachoeira da Grama, a producer we’ve worked with for over 20 years. It’s a relationship built on consistency, quality, and trust, and one we always look forward to sharing.
In the cup, it leans into sweetness. Expect notes of milk chocolate and caramel up front, followed by a soft almond character, and finishing with a gentle sultana-like sweetness that lingers just enough to round things out.
It’s the kind of coffee that feels easy to return to, familiar, comforting, and quietly indulgent.
Pride means something different to everyone. For YORGOS, it sits somewhere between the personal and the shared:
“Pride represents the freedom to exist openly and honestly, but also the importance of feeling connected and seen by others.”
That duality, individual identity alongside collective belonging, shaped the artwork in subtle but powerful ways. The mirrored figures echo each other without being identical, while the bold colours bring a sense of openness and visibility.
His wider practice follows a similar rhythm. Working with minimal forms and strong colour, YORGOS creates pieces that feel immediate but hold deeper emotional weight over time.
“I’m drawn to creating images that feel simple at first glance, but still carry intimacy, symbolism, and human connection.”
With this project, that language has been translated into something people can hold, use, and live alongside, bringing the feeling of a mural into a daily ritual.
As with every Pride release, this coffee also supports a cause close to the community.
In Aotearoa, we’re proud to support RainbowYOUTH, who support takatāpui, MVPFAFF+, and LGBTQ+ young people across the country, creating spaces where they can feel seen, supported, and connected.
RainbowYOUTH provides safe spaces, peer support, education, and advocacy, creating environments where young people can feel seen, accepted, and supported for who they are. For many, these spaces are more than just community, they’re lifelines that offer connection, understanding, and a sense of belonging.
Pride is not only about celebration, but also about ensuring that support systems exist year-round for those who need them most. Partnering with RainbowYOUTH is one way we can contribute to that ongoing care and visibility within our local communities.
For every bag sold, we’ll be contributing 50c per retail bag.
It’s a small gesture on its own, but collectively, it helps support the essential work organisations like RainbowYOUTH continue to do across Aotearoa.
If you’d like to learn more about RainbowYOUTH, you can visit https://www.ry.org.nz/
Looking at the finished piece, YORGOS hopes people take something simple away with them. A sense of warmth, joy, and connection.
And that feels like the right place to land. A coffee for your own time, whether that's a quiet morning, shared with someone, or grabbed on the go. A small reminder of community and care.
Our 2026 Pride coffee is available now, online and in our cafés.
However you enjoy it, we hope it brings a little moment of connection to your day.